Zawiya 97 is a cultural space born from a simple idea, that a small shift in direction can take you somewhere deeply meaningful. Located in the heart of Al Balad, Jeddah’s historic district, Zawiya 97 draws its name from the precise 97-degree bearing from Jeddah to Makkah, a journey filled with symbolism, spirituality, and soul.

Rooted in tradition yet created for today, the brand was designed to feel timeless, intimate, and reflective of Al Balad’s rich heritage. From the warm earth-toned palette to the handcrafted calligraphy and delicate illustrations, every design detail honors the textures, stories, and craftsmanship of the neighborhood.

Zawiya 97 gave us the opportunity to build a brand identity that speaks quietly but powerfully, connecting hearts and honoring place. Through social media, we extended that spirit into a digital experience that feels as grounded as it is inspiring, an invitation to pause, reflect, and reconnect with culture through beauty and meaning.