CAT reimagined its identity with a spirit that’s both modern and deeply rooted.
Inspired by the Arabian cat, graceful, intelligent, and quietly powerful, the brand found its soul in this timeless symbol.

The name itself draws from the feline’s legacy, carrying values of creativity, agility, and technology.

These values shaped every visual detail, every tone of voice, and every design decision, all crafted to feel bold, clever, and ready for what’s next.

This wasn’t just a rebrand, it was a return to origin with regional pride and a forward-looking vision.