Mercedes took a cinematic leap through time to honor Saudi Arabia’s journey. After immersing in archival footage of early National Day celebrations, parades, proud voices, and flags waving under open skies, the agency transformed this research into a powerful visual story. A Mercedes moves across eras, bridging past and future. The result was a tribute to where Saudi began, where it stands, and where it’s heading, with Mercedes not just driving the road, but driving the vision forward.