At Thuluth, everything begins with proportion, a tribute to the ancient rule of one-third, where elegance, clarity, and balance come together. Inspired by the timeless beauty of Arabic calligraphy, the brand identity is built on harmony and refined artistry.
Every element, from the logomark to the textures, speaks a common language: one of craftsmanship, heritage, and quiet sophistication. Like a handwritten letter or the perfect pour of coffee, each detail is intentional.
Seven brand elements, type, color, symbol, tone, imagery, layout, and experience, unite into one cohesive system, carefully brewed to stir emotion.
This is more than a café. It’s a visual and cultural experience.
Bold yet graceful. Rooted yet forward-looking.
This isn’t just branding. It’s a place where tradition and modernity meet, inviting every guest to pause, reflect, and savor the art of the moment.